Frequently Asked Questions

About Equal Measures 2030

Who runs Equal Measures 2030?

The day-to-day work of the partnership is managed by a Secretariat hosted by Plan International. A partnership council made up of representatives from each partner organization serves as an advisory board – setting the high-level strategic direction of the initiative and providing a forum for discussion and decision making among partners.

Who is your audience?

In our focus countries, Equal Measures 2030 interacts with girls’ and women’s movements, advocates and decision makers.

At the global and regional level, we target our advocacy and data products at decision makers and stakeholders (including the private sector, multilateral organizations, United Nations organizations, regional bodies, and civil society) to keep gender equality, gender-related data, monitoring and accountability on the global 2030 agenda.

We also engage other stakeholders, including but not limited to donors, media, the data community and academia, to generate support, political will and resources.

What does the name Equal Measures 2030 mean?

To do something ‘in equal measure’ means to treat different things in the same way. Equal Measures 2030 refers to our work in helping to achieve gender equality within the framework of the Sustainable Development Goals, which have the deadline of 2030.

How We Work

Where do your data and analysis come from?

Equal Measures 2030 draws on a wide range of data sources compiled in the global SDG database as well as regional and national initiatives. These indicators are typically (but not always) based on official statistics provided by national statistical offices and government ministries, but also include data from household surveys carried out by international agencies and others. EM2030 seeks to add value to these data as well as to use other indicators and complementary data sources where relevant.

How do you work with your sub-grantees in your national focus countries?

We provide funding and technical support to a girls’ and women’s rights organization in each of our focus countries to strengthen data-driven advocacy for girls’ and women’s rights towards the achievement of the SDGs. 

How do you work with UN Women and other United Nations agencies?

We work closely with a variety of organizations to ensure we collaborate rather than duplicate, and rely on them to collect data against the official SDG indicators. This includes UN Women, UNICEF, UNESCO, WHO and other United Nations agencies, national governments, the media, academia, private sector and others.

United Nations agencies focus on designing methodologies, collecting and disseminating cross-nationally comparable data and building the capacity of national statistical offices.

Equal Measures 2030 complements these efforts by creating original analyses of existing quantitative data, supplying those to gender equality advocates, and building their capacity to deploy data to drive change towards gender equality targets within the Sustainable Development Goals.

How is Equal Measures 2030 different from monitoring mechanisms?

Equal Measures 2030 is a unique civil society and private sector-led initiative that connects data and evidence with advocacy and action. We create original analyses and visualizations of existing quantitative data for gender equality advocates .

We complement United Nations global monitoring efforts by highlighting additional measures and alternative data sources at the country level. We also collect qualitative data that can more fully reflect girls’ and women’s lived experiences.

Partners and donors have been carefully chosen to create a bold, independent, collaborative and globally representative initiative.