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Frequently Asked Questions

To do something ‘in equal measure’ means to give the same importance to different groups. The name Equal Measures 2030 speaks directly to our belief in equality and to our goal of measuring progress towards achieving the Sustainable Development Goals by 2030.

This partnership is a unique civil society and private sector-led initiative that connects data and evidence with advocacy and action. Partners and donors have been carefully chosen to create a bold, independent, collaborative and globally representative initiative.

Equal Measures 2030 adds value to existing United Nations global monitoring efforts, drawing out original analysis and visualizations of existing quantitative data, highlighting complementary measures and alternative data sources at the country level and by collecting qualitative data that can more fully reflect girls’ and women’s realities.

We work closely with a variety of organizations to ensure we collaborate rather than duplicate, and look to them to collect the official SDG indicators. This includes UN Women, UNICEF, UNESCO, WHO and other United Nations agencies, national governments, the media, academia, private sector and others.

While the United Nations focuses primarily on designing methodologies, collecting and disseminating cross-nationally comparable data and building the capacity of national statistical offices, Equal Measures 2030 complements these efforts by focusing on the use and analysis of these data, building the capacity of partners and advocates and putting data and analysis in the hands of girls’ and women’s movements, advocates and decision makers so they can fuel a data revolution for SDG accountability.

In our focus countries, Equal Measures 2030 targets girls’ and women’s movements, advocates and decision makers. At global and regional levels, focused advocacy and products directly target decision makers and stakeholders (including the private sector, multilateral organizations, United Nations organizations, regional bodies, and civil society) to keep gender equality, gender-related data, monitoring and accountability on the global 2030 agenda.

We also engage other stakeholders, including but not limited to donors, media, the data community and academia, to generate support, political will and resources.

We provide funding and technical support to a girls’ and women’s rights organization in each of our focus countries with the goal of strengthening data-driven advocacy for girls’ and women’s rights and the achievement of the Global Goals. Each of our national partners is distinct, but all will be using data and evidence to better influence decision makers to achieve the Global Goals for girls and women.

Equal Measures 2030 draws on a wide range of data sources compiled in the global SDG database as well as regional and national initiatives. These indicators are typically (but not always) based on official statistics provided by national statistical offices and government ministries, but also include data from household surveys carried out by international agencies and others. Equal Measures 2030 seeks to add value to these data as well as to use other indicators and complementary data sources where relevant.

The day-to-day work of the partnership is managed by a Secretariat hosted by Plan International. A partnership council made up of representatives from each partner organization serves as an advisory board – setting the high-level strategic direction of the initiative and providing a forum for discussion and decision making among partners.

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